For those in the U.K., anticipate monthly shifts to 7.99 pounds for “Basic” and 17.99 pounds for “Premium.” In France, expect the plans to come at 10.99 euros and 19.99 euros.
Netflix, in its recent third-quarter shareholder letter, justified these pricing changes, stating:
“While we mostly paused price increases as we rolled out our paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more.”
Wait, Netflix Is Planning to Raise Prices Again?
It’s happening again. And this time, Netflix and others have a convenient new target and excuse you’ll never believe.
Netflix’s Delicate Dance: Balancing Pricing Changes with Subscriber Loyalty
The announcement of these pricing alterations follows closely on the heels of Netflix’s decision to tighten the reins onaccount sharing across households. This move introduced restrictions on the number of residences permitted to use a singular account. However, to enhance user flexibility, the company introduced a $7.99 monthly option to add another household.
These adjustments seem to be playing out in Netflix’s favor. As per their latest quarterly data, not only have account terminations been minimal—much to the company’s delight—but households previously borrowing account access and now transitioning to full memberships have showcased commendable loyalty. Netflix’s letter elaborated, “The cancel reaction continues to be low, exceeding our expectations, and borrower households converting into full paying memberships are demonstrating healthy retention.” Consequently, the streaming titan affirmed its revenue positivity across all regions, considering the new accounts, added members, and evolving plan dynamics.
