If you use aFitbit, chances are you are using it to gather health and fitness data to help you stay healthy and active. While you can take advantage of Fitbit’s basic features for free, many of the more helpful tools and metrics require a subscription to Fitbit Premium.
Fitbit Premium is a paid-for membership service that uses data from yourFitbit deviceto deliver personalized and actionable guidance to help you achieve your health and fitness goals. You’ll also gain access to workout videos and audio sessions. It is designed for Fitbit users who want to get more out of their experience or find more motivation to make health changes. Here’s everything you need to know about Fitbit Premium, including what it offers and how much it costs.

Fitbit Premium
Fitbit Premium is a paid-for membership service, designed as an extension of the existing Fitbit platform for Fitbit users who want to get more out of their experience.
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What is the Fitbit Premium membership?
A paid subscription is required to access Fitbit’s full suite of tools
Fitbit Premium is a paid membership service designed as an extension of the existing Fitbit platform. Those who want full access to the data their Fitbit collects or want to take their health and fitness more seriously will appreciate all that the Fitbit Premium membership has to offer. The subscription provides personalized guidance, more detailed insights, and access to inspiration and guidance to help you live a healthier life. It costs $9.99 a month or $79.99 a year. you’re able to also get a free six-month trial membership when you purchase a new Fitbit device or a Google Pixel Watch.
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What does Fitbit Premium offer?
Fitbit Premium includes many extra benefits compared to the standard Fitbit experience. It provides a much more holistic view of your health and fitness and also offers more actionable tools to help you progress. Those features include a Daily Readiness Score, guided workout videos and audio sessions, detailed sleep and stress insights, and recipes.
Sleep tools
Like most fitness wearables and smartwatches, Fitbits can track your sleep and provide a Sleep Score to help you get a better night of rest and understand how your sleep is impacting you throughout the day. While your free Fitbit app will provide a Sleep Score, you’ll miss out on a lot of details that go into that score. With the Fitbit Premium membership, however, you’ll be able to see a lot more information for a more complete picture of your sleep. For example, with a paid membership, you’ll be able to see your heart rate data, sleep stages, and the impact of that sleep.
Free Fitbit accounts also won’t get access to what Fitbit calls a Sleep Profile, which is a feature designed to help you understand and act on long-term sleeping behaviors. It requires 14 nights of logged sleep per month, after which you will get a monthly Sleep Profile. It looks at 10 key metrics that are meant to help you improve your sleep habits, thereby improving your sleep quality. Plus, it assigns an animal that matches your sleep profile, so you can truly find your spirit animal.

Workouts and mindfulness sessions
Fitbit Premium members get access to an extensive library of workout videos and audio sessions to guide you through workouts. Fitbit has a wide range of videos through its own trainers. Workouts available as part of the Premium service include things like Beginner Bodyweight, Core Crush, Get Moving, Intro to HIIT, Push Up Prep, and Yoga, among others. There are options available for every level of fitness, from beginner to advanced. Most don’t require any specific gym equipment, either, so you’re able to do them from the comfort of your home.
Beyond Fitbit’s trainers, you’ll also have access to content from numerous partner brands, such as Tone it up, Alo Moves, Obe, Cyclebar, and more. Needless to say, between Fitbit’s own in-house workouts and the partner brands, you’ll be able to find just about any type of workout you’d like to tackle.

In addition to training tools, Fitbit Premium memberships provide full access to mindfulness sessions, covering topics like meditation, guided breathing, relaxation, body positivity, staying present, and more. Like the workout tools, the options extend beyond Fitbit’s own sessions thanks to many partner apps like Calm, Aura Health, Ten Percent Happier, and Breethe. These partners offer guided meditation, relaxation, and sleep tools, helping you to train your mind as well as your body.
Non-Premium users still have access to a variety of introductory programs, workouts, and mindfulness sessions, but they are very basic and significantly fewer. If you want help with your fitness journey, a Fitbit Premium membership is the way to go.

Advanced insights
Fitbit Premium users get more advanced insights compared to those on the standard Fitbit experience. Once such advanced insight is your Wellness Report. This report helps you see how your activity, sleep, stress, and more are impacting your body. The wellness reports have been designed in conjunction with physicians and they are part of Fitbit’s aim to help users get more personalized care. These reports also aim to help those with chronic diseases like diabetes manage their conditions.
Fitbit Premium memberships also have access to details associated with Fitbit’s Stress Management Score. While the free account can see their score, Premium members will see a detailed analysis of how stress is impacting their bodies each day and over time. It can help you better understand and manage your stress.

Both free and Premium members will have access to Health Metrics trends (breathing rate, resting heart rate, heart rate variability, SpO2, and skin temperature), blood glucose tracking, Weight Metrics tracking, Menstrual Health tracking, and the option to log meals and water intake.
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Q: How much does Fitbit Premium cost?
Fitbit Premium costs $10 a month or $80 annually.
Q: Is there a free trial available for Fitbit Premium?
If you purchase a new Fitbit device or a Google Pixel Watch, you will receive a free six-month membership with your device purchase. Other than that, there is no free trial available of Fitbit Premium.
Q: How do I join Fitbit Premium?
If you recently purchased a Fitbit device or a Google Pixel WAtch, you can start your free six-month Premium membership in the mobile app. When you set up your device, you will be prompted to start your subscription. Alternatively, you can tap your profile icon in the top right corner of the Fitbit App, navigate to Account Settings, and select Get Fitbit Premium.
Q: Is Fitbit Premium worth it?
Whether Fitbit Premium is worth it depends on your goals and what you hope to get out of your Fitbit. If you are using it as a casual fitness tracker and don’t care about in-depth insight or access to features like guided workouts and meditation, then no, it won’t be worth it. However, if you are serious about improving your health and fitness and would like guidance as you move down that path, then yes, it could be worth it for you.