“It’s not just about raising pricing, it’s about moving consumers to the advertiser-supported side of the streaming platform. So right now in the United States, about 60 percent of all new subs are buying our streaming services’ advertising-supported — or AVOD. I think right now it’s 37 percent of the subs in the U.S. are AVOD subs… and 30 percent globally.”
Later on, Iger admitted that “I don’t know if I was supposed to disclose those AVOD numbers.” Although being accidentally unmuted has happened to the best of us, it seems Iger’s blunder is a bit more significant than most. Of course, there is a chance that he did this on purpose, but it’s probably more believable that the Disney CEO simply made a mundane yet consequential mistake. The information revealed does coincide withthe latest increase in pricing for Disney+, which moved the Basic (with Ads) tier from $7.99 to $9.99.
Streaming is Becoming the New Cable
In many ways, streaming is becoming the new cable but in the digital world. Not only due to the increase in prices, but also the quantity of streaming options out there. It seems a new streamer pops up out of nowhere every other week (even Chick-fil-A has a streaming service?!). However, not everything is dark and gloomy, as Disney has partnered with other major companies to provide better deals for customers. Now available to all customers isa combo deal that includes Disney+, Hulu, and Max.This makes some of the biggest streamers out there available for $16.99 a month with ads.
Disney+ Reveals New Footage From Daredevil, Andor, Alien: Earth & More in Stacked 2025 Teaser
Disney+ and Hulu unveiled their ridiculous 2025 lineup, including new entries in the MCU, Star Wars, Alien, and so much more.
