Lots of interesting data points to chew on in the latest comScore survey pertaining to cell phone sales in the United States during a three-month period ending November 2012. According to data, having knocked LG out of the position it held, Apple rose to become the second cell phone maker in the United States, despite only making smartphones.
ComScore’s latest numbers corroborate theirearlier findingabout LGhaving fallenagainst Apple. The new survey tells us that the Cupertino firm picked up 1.4 percent of the domestic market, rising to 18.5 percent.
According to thesurvey, Google’s Android now accounts for 53.7 percent of U.S. smartphone owners while Apple has 35 percent, the two rivals controlling almost 90 percent of the American smartphone market.
No wonder all other phone makers hold just single-digit shares of the U.S. marketplace. ComScore data also tells us that overall, LG had 17.5 percent in November, down from 18.2 percent in August 2012.
Among just smartphone makers, the third-ranked RIM had 7.3 percent of the U.S. market in November, down one percent from August.
There are only about 9 million RIM BlackBerry users left in the US to be split between Android and iOS.
— Horace Dediu (@asymco)June 23, 2025
#4 Microsoft shed 0.6 percent for a 3 percent marketshare, while Symbian rounded out the top five with 0.5 percent, down from 0.7 percent in August.
US Mobile platforms net user gain viaAsymco, based on comScore data.
And just likeFlurryandNielsendata showed, downloading apps remains the second most popular mobile activity.
The new numbers confirm their is a tightening in the smartphone race as Android and iOS leave only crumbs for their competitors. In November, another survey found Android was at51 percent and Apple at 31 percent.
“Google buys Motorola for its patents.” How is that working out?
Globally, Android is said to own around 75 percent of smartphone sales,according to IDC, although anearlier comScore surveyindicates Apple traditionally has performed better at home.
Despite the release of Windows Phone, Microsoft’s mobile software has failed miserably to pick up any meaningful traction in the United States. Worse, Microsoft fell to three percent behind RIM. This poor showing could fuel talk that the software giant is mulling over building itsown phone.
Another telling chart byAsymcoshows Android peaking and Apple gaining.
Since the comScore number stop in November, the question is whether Apple can use its holiday sales boost to continue gaining U.S. marketshare.
Although slight, Apple’s 1.4 percent growth outpaced Samsung’s 1.2 percent November increase.
Is this new market data a surprise for you?
And for those trailing the Android-iOS duopoly, is there any hope to break out of the single digits?
