Sorry Spotify, YouTube is now officially the biggest podcast platform in the world
Podcastshave become a major phenomenon in the past few years, and many creators are pivoting to the popular format to grow their audiences. While podcasts initially started out as anaudio-only experience, many creators quickly turned to publishing them in a video format also on places like YouTube, and it seems their popularity has exploded. In a recentblog post, YouTube announced that over one billion people on its platform tune in to podcasts monthly – a staggering one-eighth of the world’s population....